As a UGA Service-Learning Fellow in 2012–13, I incorporated a community engagement project into a an existing second-semester graphic design course. My students in ARGD 3060 worked on developing a graphic identity for UGArden, the teaching and student-run community gardens on campus that focus on sustainable food production.
Initially, the UGArden approached us with various design needs to support their branding efforts – including creating graphics for an electric delivery truck. The project has heledp UGArden increase awareness in the Athens and UGA communities about their services, as well as promote the UGA Local Food Systems Certificate. The students gained valuable experience dealing with an actual client, critically thinking about a local community issue and developing a comprehensive design plan spanning various media.