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Society of Typographic Aficionados Conference Identity Design 2012

I was chosen by the Society of Typographic Aficionados to work with students on the design for the identity and promotional materials for TypeCon, their annual conference. Over eight months, I directed and collaborated with six of UGA students Liz Minch, Blake Helman, Alli Treen, Mary Rabun, Kory Gabriel & Kaitlyn O’Connor to create an award-winnging identity and promotional materials for the 2012 MKE SHIFT conference held in Milwaukee. We were pleased to receive accolades and 6 of us were able to attend the conference to see our work in action. 

A TypeCon event partner was the nearby Hamilton Wood Type Museum in Two Rivers, WI, which is home to the largest collection of wood type, so the students aimed to reflect that spirit of old wood letterforms along with notions of transformation and juxtapostions of old and new found in both Milwaukee’s history as an industrial hub (MKE is also the local airport code) and wood type's digital revival.

The project was featured on the popular type blog FontFeed and was selected as an Award of Excellence winner in the third annual Communication Arts  typography competition, appearing in the publication’s Jan/Feb 2013 issue, the Typography Annual.


Our TYPECON Exhibition in the School Art at UGA:

Some of the HUGE pile of inspiration, process work and rejects: